e.l.f. Cosmetics: Make Up Over Makeup Episode 3 with Chelsea Blackwell & Jimmy Presnell

The premise for Make Up Over Makeup is simple: get two people with a public falling out to come face to face and do each other’s makeup. For Episode 3, we chose Love is Blind Season 8 stars Chelsea Blackwell & Jimmy Presnell. Our launch was timed against Netflix’s reunion episode, allowing us to capitalize on the social conversation and garner over 2 million views on the long-form YouTube video, plus over 12 million combined views on teasers posted to TikTok – a huge win for both brand and talent.

For more of this series, check out Episode 1 with Chris Olsen & Ian Paget, and Episode 2 with Katie Maloney & Scheana Marie.