e.l.f.: Make Up Over Makeup Episode 1 with Chris Olsen & Ian Paget

The premise for Make Up Over Makeup that we conceived is simple: get two people with a public falling out to come face to face and do each other’s makeup. For our first ever Episode, we worked with TikTok stars and exes Chris Olsen and Ian Paget. The video exploded onto social, garnering nearly 7.6 million total views (half a million of those on the long-form video) and skyrocketing to #16 on YouTube’s global trending videos list. But most impressively? We hit all of those targets with $0 of paid media.

For more of this series, check out Episode 2 with Katie Maloney & Scheana Marie, and Episode 3 with Chelsea Blackwell & Jimmy Presnell.